Share Joy - A Campaign to Help Others Live Creatively

Share Joy logo

At the heart of Taylored Expressions is our mission to "share joy" by inspiring our customers live creatively.

This is by no means an original idea. Since the first greeting cards were exchanged back in the 15th century, the making and giving of handmade cards has been the mission of a long line of creative people who intentionally share joy through the creation of these little bits of happiness. Those of you who make and share cards can certainly attest that it brings great joy to put a smile on someone's face with a project you created!

And so, in keeping with our mission, we launched our inaugural Share Joy campaign in July 2013. Our first phase provided hospital chaplains with handmade cards of encouragement and celebration to give to patients and their families. After just six weeks, we collected more than 600 cards from generous cardmakers around the world! Eric Johnson, Director of Spiritual Care at Blank Children's Hospital in Des Moines, Iowa, wrote us a letter to share how that campaign impacted the families he worked with.

For the second phase of our Share Joy campaign, we chose to work with two organizations serving the homeless: Union Rescue Mission (Los Angeles) and Iowa Homeless Youth Centers (Des Moines). Jon (my husband) and I have been personally involved with each of these organizations over the past 10 years, and we have witnessed the powerful difference handmade cards can make in the lives of homeless youths and adults. Birthday cards, in particular, are very meaningful, as Jon found out when working for Union Rescue Mission. 

In March 2015, we launched the third phase of our Share Joy campaign when we partnered with the Spiritual Care Department of the Unity Point Health System in Des Moines. In the course of their work providing support to families whose loved ones pass away, the Spiritual Care team discovered that sending cards to families significantly improves their ability to grieve in healthy ways. Words of love and encouragement make a deep impact when they come on a hand-crafted card. To assist the Spiritual Care team in their work, we committed to providing them with as many Thinking of You cards as they needed. Together, we set a goal of 1,000 cards and, much to our amazement (and theirs!), received more than 2,500 cards from our fans and customers.

In 2018, to celebrate TE's 10th birthday, we kicked off a Share Joy campaign to provide handmade birthday cards to residents of retirement communities, nursing facilities and long-term care facilities across the country. More than 4,000 cards were donated and given to residents on their birthdays, as well as given to residents to send to family members and friends on their birthdays!

As we continue to grow, we are extremely grateful and amazed by the generosity of card-makers around the world, and look forward to launching more Share Joy campaigns! To stay in the loop, be sure to subscribe to the or follow us on social media!